Two Guys. One Dream.
Unreasonable Amounts of Potato.
This is either the start of something beautiful or two dads having a midlife crisis. Time will tell.
What's with the name?
In baseball, a 'filthy' pitch is the one that makes batters look stupid. The slider that drops off a table. The curveball that breaks three feet. The changeup that turns All-Stars into Little Leaguers.
'Filthy' doesn't mean dirty. It means so good it should be illegal.
We wanted a name that makes you do a double-take. That sounds a little wrong until it sounds exactly right. A name that doesn't apologize.
These chips are filthy. That's a compliment.
The Chip Aisle is a WASTELAND
Legacy giants, selling the same recipes they have since your grandparents were young, but now they're using seed oils, 'Natural Flavors', 'Artificial flavors' and a laundry list of unpronounceable ingredients.
"It's the stuff you can't pronounce that tastes good."
- Actual quote from actual Chip Maker
How about a chip that tastes amazing AND isn't secretly poisoning you?
We looked. Couldn't find it. So we made it.
JERSEY. FOREVER.
We're from New Jersey. Not the New Jersey from TV - the REAL Jersey. You know - great schools, lousy trains and the best beaches, bagels and pizza in the world.
We've spent our whole lives going to the Jersey Shore. That coastline means a lot to us, and we're going to do everything we can to preserve and protect it.
New Jersey gets made fun of a lot. We get it. But there's something about growing up here that makes you a little tougher, a little funnier, and completely unwilling to take yourself too seriously.
Perfect energy for a potato chip company.
HERE'S THE DEAL
Real Ingredients
Avocado oil. Actual spices. Things your grandmother would recognize. No weird stuff. No asterisks.
Real Flavor
Bold. Aggressive. The kind of seasoning that actually shows up. If you want subtle, buy literally any other chip.
Real Mission
We're a Public Benefit Corporation and 1% for the Planet member. It's legally binding. We literally can't not do it.
Enough Reading. Buy Some Chips.
You've scrolled this far. You're interested. Let's stop pretending and just do this.