Two Guys. One Dream.
Unreasonable Amounts of Potato.
This is either the start of something beautiful or two dads having a midlife crisis. Time will tell.
Why "Filthy"?
In baseball, a "filthy" pitch is the one that makes batters look stupid. The slider that drops off a table. The curveball that breaks three feet. The changeup that turns All-Stars into Little Leaguers.
"Filthy" doesn't mean dirty. It means so good it should be illegal.
We wanted a name that makes you do a double-take. That sounds a little wrong until it sounds exactly right. A name that doesn't apologize.
These chips are filthy. That's a compliment.
Meet the Founders
Two completely normal individuals who definitely thought this through.
Michael Kopech
"The Brand Guy"
Former VP of Marketing at FuboTV. Director of Events Marketing at ESPN. Has spent his entire career convincing people to care about things. Now he's applying that terrifying skill set to potato chips. You're welcome. Or we're sorry. One of those.
David Veca
"The Operations Guy"
Former Amex. Now runs the family distribution business. Knows how to move product, manage supply chains, and not go bankrupt. Those skills transfer to chips, apparently. He's the reason any of this actually works.
Both from Westfield, New Jersey. Yes, that Westfield. No, we don't know what that means either, but people always ask.
The Chip Aisle is a WASTELAND
Walk down the chip aisle. Go ahead. We'll wait.
On one side: the legacy giants. Same recipes since your grandparents were young. Seed oils. "Artificial flavors." Ingredient lists that require a chemistry degree. These chips have been coasting for decades.
On the other side: the "better-for-you" brands. Great ingredients! Compelling mission! Taste like cardboard! And cost roughly the same as a car payment.
Where's the brand that's actually fun? Where's the chip company with PERSONALITY? Where's the snack that tastes amazing AND isn't secretly poisoning you?
We looked. Couldn't find it. So we made it.
JERSEY. FOREVER.
We're from New Jersey. Not the New Jersey from TV. The real one. Westfield, specifically. Suburban. Normal. Solid school district. Good pizza.
We grew up going down the Shore every summer. Barnegat Bay. LBI. The whole circuit. That coastline means something to us.
New Jersey gets made fun of a lot. We get it. But there's something about growing up here that makes you a little tougher, a little funnier, and completely unwilling to take yourself too seriously.
Perfect energy for a chip company, honestly.
HERE'S THE DEAL
Real Ingredients
Avocado oil. Actual spices. Things your grandmother would recognize. No weird stuff. No asterisks.
Real Mission
We're a Public Benefit Corporation. Every sale helps clean waterways. It's legally binding. We literally can't not do it.
Real Flavor
Bold. Aggressive. The kind of seasoning that actually shows up. If you want subtle, buy literally any other chip.
Enough Reading. Buy Some Chips.
You've scrolled this far. You're interested. Let's stop pretending and just do this.