Snacks That
Actually Give Back
We're not just saying we care - we're legally required to. 1% of every dollar goes to protecting waterways.
Shop Purpose-Driven ChipsOf All Revenue
Not profit. Revenue. Every sale counts.
Legal Structure
Accountability built into our charter.
Transparent
Annual giving reports. See where it goes.
What's a Public Benefit Corporation?
A PBC is a legal corporate structure recognized in most US states. Unlike a traditional corporation, a PBC is legally required to consider the impact of its decisions on all stakeholders, not just shareholders.
This means our commitment to clean waterways isn't a marketing promise - it's built into our corporate DNA. Future leaders can't just decide to stop giving back.
It's the difference between "we donate sometimes" and "we're legally obligated to consider our impact."
PBC vs. Traditional Corp
Traditional Corporation
Maximize shareholder value. Period. Social good is optional and can be abandoned anytime.
Public Benefit Corporation
Balance profit with purpose. Consider all stakeholders. Legally accountable to mission.
Clean Waterways
We're focused on protecting Barnegat Bay and the Jersey Shore coastline - but our impact extends to waterway protection nationwide. Every bag of chips you buy contributes to keeping our waters clean.
View Our Giving Reports →Every Bag Makes a Difference
1% of your purchase goes directly to waterway protection.
Frequently Asked Questions
What is a Public Benefit Corporation?
A Public Benefit Corporation (PBC) is a legal corporate structure that requires the company to consider the impact of decisions on all stakeholders - not just shareholders. It's legally binding, not just marketing. We're required to balance profit with purpose.
How is Filthy Chips different from other 'conscious' brands?
Many brands make sustainability claims in their marketing. As a PBC, we're legally obligated to act on them. Our commitment to donate 1% of revenue to waterway protection is baked into our corporate charter - it's not optional.
Where does the 1% go?
We donate 1% of revenue (not profit - revenue) to organizations protecting waterways, with a focus on Barnegat Bay and the Jersey Shore coastline. We publish annual giving reports so you can see exactly where the money goes.
Are you B Corp certified?
We're a Public Benefit Corporation, which is a legal structure. B Corp certification is a separate third-party certification we're working toward. The PBC structure gives us legal accountability; B Corp certification would add third-party verification.
Join the Movement
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